What is Adwords? How Adwords works.
Both Google and Bing will bill your credit card directly for your advertising. The one time account setup fee and the monthly account management fees are paid separately.
You will always have log-in access to your accounts at Google and Bing/Yahoo to review campaign performance.
Yes, you are in complete control, and will determine what your advertising budget will be.
Yes, just let us know where you want to advertise, and we will set the account up so that your ads are confined to your specific geographic specifications.
No, you are free to cancel at any time, our services are month to month.
Our fees are lower than most agencies because we don't have the large overhead of a brick and mortar business. We are a US company employing US professionals who cheerfully work from their homes. We have elected to pass this savings on to our customers.
No, seasonal businesses may elect to have us pause their advertising campaigns and that eliminates both the advertising spend and our management fees until your instruct us to turn it back on. There is no setup fee to turn your account back on, if we have already set it up previously for you.
Google Adwords does not require analytics in order to function. However, it is a fabulous tool providing lots of tracking and customer information that is helpful to most businesses. We provide this setup on our premium and customer packages. However, if you have a startup or standard package and want analytics setup, we will do this for you for a one time $200 setup fee.
Once you have your Google account up and running successfully and it is profitable for you, then we absolutely recommend that you expand your marketing efforts to include Bing/Yahoo. You should know that the search volume from Bing/Yahoo is substantially less than Google. We estimate 60% to 75% fewer searches, but the cost to advertise with them is also less.