BidKicker Google Ads & Facebook Specialists
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"Since partnering with BidKicker.com we have doubled our business."
- PPC Industry Experts - Unlike big ad agencies who do radio, TV, print, direct mail, etc., we do one thing and we do it well - Google Ads & Facebook Paid Search - Pay Per Click (PPC) - It's our entire ball game.
- Affordable Pricing - Unlike brick and mortar Google Ad agencies with fancy offices and large overheads, we keep our costs low and therefore can provide our Google Ads & Facebook Management services at a fraction of agency prices. Our startup package is the most affordable.
- Specialize In Small Business - Unlike large PPC Management agencies who don't even look at clients with advertising budgets less than $10,000 a month, we specialize in startups and small businesses with advertising budgets that start out low and grow with their online success! Thus, giving all our clients - large and small - a powerful PPC edge over the competition.
- No Long Term Contracts - We are confident in our ability to solve your Google Ads or Facebook Pay-Per-Click challenges, and see no reason to require long term contracts.
- The Work We Do Belongs To You - All BidKicker work is done entirely within your Google Ads, Facebook or Bing PPC paid search accounts. The work we do belongs to you, and will remain in your PPC accounts should you ever decide to remove them from our PPC management. PPC accounts are a business asset that will always be fully accessible, transferable and funded directly by you. In other words, our Pay-Per-Click Management work is completely transparent - and under your control.
For a free consultation on how to use paid search on Google Ads, Facebook or Bing Ads to grow your business - Contact us now via the form below!
Google Ads & Facebook PPC Management - The BidKicker Approach
Google Ads's Pay Per Click (PPC) advertising or paid search as it is also called, delivers instant website traffic - by placing your company's ads front and center on search engines. Google Ads is the most effective PPC advertising vehicle on the internet, accounting for two-thirds of all US searches, Bing is good, but does not compare to what Google consistently delivers. Because Google and Bing, provide the lions share of online searches, we focus our efforts entirely on these two engines.
You determine what your monthly Google paid search advertising budget is, and we work to give you the most advertising bang for your buck! We are experts in helping small businesses use the internet to grow their business!
You determine what your monthly Google paid search advertising budget is, and we work to give you the most advertising bang for your buck! We are experts in helping small businesses use the internet to grow their business!
BidKicker - Our PPC Paid Search Management Approach
- Advanced Keyword Research and Campaign Setup - Even if you have an existing pay-per-click Internet advertising campaign, BidKicker performs PPC keyword research to ensure the campaigns and ad groups are running with the appropriate keywords grouped properly for the highest quality scores possible..
- Creative Text Ad Development - BidKicker creates compelling and effective Google ad text (titles and descriptions) that highlights unique selling points or special offers.and take users to relevant landing pages to help maximize click-through and Google Ads conversion rates.
- PPC Landing Page Consultation - BidKicker will identify the best existing landing pages and/or recommend improvements to Pay Per Click landing pages to facilitate site-level PPC conversion.
- Google Ads Tracking Consultation - BidKicker works with your staff in generating codes necessary for tracking PPC conversions.
- Google Ads Advertisement & Campaign Submission - BidKicker will upload and submit the PPC keywords and associated ad groups and campaigns along with the text ads for approval by the PPC search engines
- PPC Account Settings - BidKicker sets up and monitors the numerous account settings such as daily spend, keyword match type, target geographic areas and more, to help your business reach its Google Ads ROI goals.
- PPC Bid Management & ROI Tracking - BidKicker monitors and adjusts the cost-per-click (CPC) bids at the keyword level in order to give your business the best results possible from your Google Ads/Bing PPC campaigns. Your CPC bid refers to the amount you pay for a click on your ad when the ad appears on PPC search engines..
- Continual Google Ads/Bing Campaign Assessment & Optimizing - BidKicker, in order to improve overall results, monitors and changes ad copy (title/description) as well as individual PPC keyword bids on a regular basis. In addition, the need for negative keywords will be monitored and added to the Google Ads campaigns and ad groups as needed to improve ROI. Over time, this will improve Google Ads quality scores and ultimately lower your spend for each PPC keyword providing you with better results from your online PPC advertising.
Google Ads/Facebook Campaign Development & Management Expertise Includes:
- PPC Keyword Research
- PPC Keyword Grouping
- PPC Negative Keyword Setup
- PPC Ad Group and Campaign Development
- PPC Ad Text Creation
- PPC Landing Page Identification
- PPC Product Listing Ads
- PPC Ad Extensions
- Google Ads Click To Call Tracking
- Google Ads Local Optimization (if wanted)
- Google Ads Conversion Tracking
- PPC ROI Monitoring
- PPC Tracking & Reporting
- PPC Optimization
Google Ads & Facebook PPC Management - Is It Possible To Do This Myself?
Unless you have extensive experience with Google Google Ads or Facebook, it typically costs you more to do it yourself than it would to hire a BidKicker expert to set the campaigns and keywords up properly and manage the account for you. Below are just a few of the things to consider before venturing out on your own.
- KeyWord Research - Keywords are the heart of a successful campaign. In order to succeed, you need to successfully research and compile a comprehensive keyword list. This includes a list of both keywords and negative keywords. You need to fully understand the use of broad, phrase, and exact matches and know when and how to setup each ad group and campaign in order to have your keywords running only in relevant searches. If you get this wrong, your campaigns will not have a chance of succeeding.
- Text Ad Copy - Writing a compelling ad that will result in conversions is only part of the challenge in running a successful PPC campaign. The text ad contributes to the over all quality score of your campaigns and if not setup properly, will lower your quality score with Google. A low quality score will result in higher prices for every click.
- Campaign Structure - A successful PPC campaign has to have the proper setup and structure. Keywords need to be placed in the proper ad groups within the campaign. The campaign settings need to be setup correctly - forgetting to setup a campaign for local exposure can result in your ads being shown all over the United States or for that matter worldwide. This can be a costly oversite!
- Tracking Results - In order to know what keywords, ad groups and campaigns are working and which ones are not working, tracking is required. Unless you are technically savvy, this alone can be a daunting task.
- Understanding The Lingo - In order to successfully manage your Google PPC account, you will need to be familiar with all of the terminology. Are you Familiar with CPC? CPL? CTR? CPM? EPC? ROI? SEO?or CPA? Do you know the difference between Impressions, Page Views, and Clicks?
- Investing The Time - PPC costs you money every time you activate it. So your are spending money as you invest the time to learn. Most business owners don't have a surplus of money or time, and have found it smarter to employ experts to manage their campaigns for them.